New trends, new technology, even a new look! Our jewelry collection is better than ever, and thanks to our ever-evolving technology, we’re offering Jewelers innovative tools to grow their business. But what we love most about Premier is what will never change. We remain honest and intentional about honoring God and have no plans of stopping, well, ever. We still place people before profits and are integrity driven. And even though we’re classified as a direct sales company, we still think of ourselves in terms of direct service.